Earlier this year, I had the pleasure of collaborating with GoDaddy Studio to create a collection of illustrations and typographic assets for Stepmother’s Day.
All of the graphic assets are now available in the app for users to integrate into their own designs.
Art Direction: Storme Conradie

On May 17th 2025, Stepmother’s Day is celebrated on the Sunday
after Mother’s Day in the U.S. every year. It was established in 2000
by Lizzie Capuzzi, a nine-year-old from Pennsylvania. She wanted to
celebrate her stepmother, Joyce, so she decided it should be
celebrated on the Sunday after Mother’s Day.














The sketches:














